How life events change buying habits and why brands must advertise during crisis
Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced a seismic shock as coronavirus continued its global spread. Many businesses have stopped advertising altogether. I believe that’s a mistake. I believe that the COVID19 crisis is becoming a global life event that will change our buying habits forever. Just like marriage, having a…
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The psychology of high converting landing pages
Landing pages as we know them have been used since 2003 but, there is still a fair amount of confusion on what a landing page is and how to create high converting landing pages. In this post, I’ll try to clarify on what a landing page is and how to use psychological biases on landing…
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New Year’s Resolutions: How to build a digital brand in 2020
If you ever tried building a brand from scratch or you know how vague and confusing it might be. Especially in our complex digital world with thousands of different platforms and millions pieces of content. So instead of talking about the vague magic of branding, I’d like to offer you 10 specific steps to building…
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Geek Alert: 10 Best Books On Pricing Strategy
Pricing is the fastest and the most effective way to maximize profits. The right price can boost profits faster than increasing volume or reducing costs will but the wrong price can shrink profits just as quickly while diminishing your brand value. But there is much confusion on what pricing is and how to strategically set…
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