Query Sculpting: Advanced Google Shopping Strategy
Online shopping has been growing fast in the last years and experienced a pandemic fueled boost in 2020 and expected to hit 4 billion dollars. Research shows that by 2023, the US alone will have 300 million online shoppers. That’s 91% of the country’s population. Since the US is the leader in online shopping worldwide, with…
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Beyond Discounts: The Strategy And Tactics of Pricing Fashion
In its most essential sense, a price is a sum of money a customer pays for your product and a pricing strategy is a model or a method used to establish that price. A price that maximizes profits and business value while taking into account consumer and market demand. If only pricing, especially fashion products,…
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How life events change buying habits and why brands must advertise during crisis
Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced a seismic shock as coronavirus continued its global spread. Many businesses have stopped advertising altogether. I believe that’s a mistake. I believe that the COVID19 crisis is becoming a global life event that will change our buying habits forever. Just like marriage, having a…
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The psychology of high converting landing pages
Landing pages as we know them have been used since 2003 but, there is still a fair amount of confusion on what a landing page is and how to create high converting landing pages. In this post, I’ll try to clarify on what a landing page is and how to use psychological biases on landing…
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