The psychology of high converting landing pages
Landing pages as we know them have been used since 2003 but, there is still a fair amount of confusion on what a landing page is and how to create high converting landing pages. In this post, I’ll try to clarify on what a landing page is and how to use psychological biases on landing…
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New Year’s Resolutions: How to build a digital brand in 2020
If you ever tried building a brand from scratch or you know how vague and confusing it might be. Especially in our complex digital world with thousands of different platforms and millions pieces of content. So instead of talking about the vague magic of branding, I’d like to offer you 10 specific steps to building…
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Geek Alert: 10 Best Books On Pricing Strategy
Pricing is the fastest and the most effective way to maximize profits. The right price can boost profits faster than increasing volume or reducing costs will but the wrong price can shrink profits just as quickly while diminishing your brand value. But there is much confusion on what pricing is and how to strategically set…
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Transactional Thinking: Why your Black Friday strategy is failing.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half*.” John Wanamaker How was your Black Friday & Cyber Monday Sale? Many businesses reported that this year Black Friday was easier than in 2017, more rewarding and even more fun. If you’re underwhelmed and all you can say is meh and where did my ad…
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