INSIGHTOUT
DIGITAL BRANDING. REINVENTED.
Hi, I'm Helen, the geek behind Insightout Digital.
I live and breathe the art and science of marketing. I love facts and figures, but believe that people and how they behave are the most important parts of any digital strategy. After all, behind every impression, click, or conversion, there are real people with human behaviors, habits, perceptions, and psychological biases.
I help DTC (direct to consumer) brands, fashion boutiques, and premium products turn behavioral insights into digital brands.
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You bring something different to the table.
Your business is more than a commercial enterprise - it's a game-changer. You're doing something that isn't just unique; you're making a difference in the world.
blog
New Year’s Resolutions: How to build a brand in 2020
Did you know that 80% of New Year’s resolutions fail? Most of them dissolve by February. Why is that? There are many reasons that psychologists and researchers are citing, anything from lack of clarity, setting expectations too high, to the strength of the word “resolution” itself. I … [Read More] about New Year’s Resolutions: How to build a brand in 2020
Geek Alert: 10 Best Pricing Strategy Books
Pricing is the fastest and the most effective way to maximize profits. The right price can boost profits faster than increasing volume or reducing costs will but the wrong price can shrink profits just as quickly while diminishing your brand value. Price is even more important for direct … [Read More] about Geek Alert: 10 Best Pricing Strategy Books
Transactional Thinking: Why your Black Friday strategy is failing.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half*.” John Wanamaker How was your Black Friday & Cyber Monday Sale? Many businesses reported that this year Black Friday was easier than in 2017, more rewarding and … [Read More] about Transactional Thinking: Why your Black Friday strategy is failing.
Price Anchoring: The Unfair Advantage
In our previous post, we discussed how price promotions and discounts actually hurt both your brand and your bottom line and why you should avoid them at all costs. Following the post, we received many questions about what can a business do instead claiming that customers only want low … [Read More] about Price Anchoring: The Unfair Advantage
From priceless to replaceable: How promotional pricing can destroy brand value
Planning yet another promotion, sale or discount? You should probably rethink that. Promotional pricing can cost you millions in lost sales by killing your brand value and by having an adverse effect on your sales. In fact, research has shown that discounting can cost retailers millions … [Read More] about From priceless to replaceable: How promotional pricing can destroy brand value
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