INSIGHTOUT
DIGITAL BRANDING. REINVENTED.
Hi, I'm Helen, the geek behind Insightout Digital.
I live and breathe the art and science of marketing. I love facts and figures, but believe that people and how they behave are the most important parts of any digital strategy. After all, behind every impression, click, or conversion, there are real people with human behaviors, habits, perceptions, and psychological biases.
I help DTC (direct to consumer) brands, fashion boutiques, and premium products turn behavioral insights into digital brands.
YOU HAVE AN INCREDIBLE product. IT'S TIME TO GROW.
Connect
You bring something different to the table.
Your business is more than a commercial enterprise - it's a game-changer. You're doing something that isn't just unique; you're making a difference in the world. We want to help you make your mark and grow your ideas flourish from the seed up.
blog
Transactional Thinking: Why Black Friday is failing your brand
“Half the money I spend on advertising is wasted; the trouble is I don't know which half*.” John Wanamaker How was your Black Friday & Cyber Monday Sale? Many businesses reported that this year Black Friday was easier than in 2017, more rewarding and even more fun. If you’re … [Read More...] about Transactional Thinking: Why Black Friday is failing your brand
Price Anchoring: The Unfair Advantage
In our previous post, we discussed how price promotions and discounts actually hurt both your brand and your bottom line and why you should avoid them at all costs. Following the post, we received many questions about what can a business do instead claiming that customers only want low … [Read More...] about Price Anchoring: The Unfair Advantage
From priceless to replaceable: How discounts destroy brands
Planning yet another promotion, sale or discount? You should probably rethink that. Discounting can cost you millions in lost sales by killing your brand and by having an adverse effect on your sales. In fact, research has shown that discounts can cost retailers millions by simply NOT … [Read More...] about From priceless to replaceable: How discounts destroy brands
Show me the money: 9 Psychological Tactics For Perfectly Positioned Price
“Facts matter not at all. Perception is everything. It’s certainty.” – Steven Colbert Perception is everything, particularly when it comes to … [Read More...] about Show me the money: 9 Psychological Tactics For Perfectly Positioned Price
Houston you have a targeting problem.
You create a new ad set. You are excited. The audience window opens up and there are so many options! Age, likes, interests, behaviors, geography - how do you decide what fits?! Like a game of Tetris, you want to find the best piece to place in each section to gain the best result. You … [Read More...] about Houston you have a targeting problem.
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