Query Sculpting: Advanced Google Shopping Strategy
Online shopping has been growing fast in the last years and experienced a pandemic fueled boost in 2020 and expected to hit 4 billion dollars. Research shows that by 2023, the US alone will have 300 million online shoppers. That’s 91% of the country’s population. Since the US is the leader in online shopping worldwide, with…
Continue Reading Query Sculpting: Advanced Google Shopping Strategy
Beyond Discounts: The Strategy And Tactics of Pricing Fashion
In its most essential sense, a price is a sum of money a customer pays for your product and a pricing strategy is a model or a method used to establish that price. A price that maximizes profits and business value while taking into account consumer and market demand. If only pricing, especially fashion products,…
Continue Reading Beyond Discounts: The Strategy And Tactics of Pricing Fashion
How life events change buying habits and why brands must advertise during crisis
Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced a seismic shock as coronavirus continued its global spread. Many businesses have stopped advertising altogether. I believe that’s a mistake. I believe that the COVID19 crisis is becoming a global life event that will change our buying habits forever. Just like marriage, having a…
Continue Reading How life events change buying habits and why brands must advertise during crisis
The psychology of high converting landing pages
Landing pages as we know them have been used since 2003 but, there is still a fair amount of confusion on what a landing page is and how to create high converting landing pages. In this post, I’ll try to clarify on what a landing page is and how to use psychological biases on landing…
Continue Reading The psychology of high converting landing pages
WHAT’S NEW?
Subscribe to my blog
Join to learn how to use psychology to grow your business and supercharge your sales. Get my FREE guide to 10 best pricing strategies.