95% of all perceptions, cognition, and all the thinking that drives our decisions and behaviors, occurs unconsciously and that includes consumer buying decisions. Digital Branding is managing these perceptions online.
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Choice Architecture: Nudging Visitors to Buy
Choice Architecture: Nudging Visitors to Buy So, you’ve invested countless hours fine-tuning click-through rates with a barrage of A/B tests, meticulously selecting the perfect CTA color, product images, and pricing….
Query Sculpting: Advanced Google Shopping Strategy
Query Sculpting: Advanced Google Shopping Strategy Online shopping has been growing fast in the last years and experienced a pandemic-fueled boost in 2020 and is expected to hit 4 billion dollars….
Beyond Discounts: The Strategy And Tactics of Pricing Fashion
Beyond Discounts: The Strategy And Tactics of Pricing Fashion In its most essential sense, a price is a sum of money a customer pays for your product and a pricing…
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Nice to meet you
Helen Evenchen
Digital marketing strategist, front-end developer, wanderer, insighter, a foodie and a crazy cat lady. and I’m also the marketing psychology geek behind Insightout Digital. I love helping digital fashion brands grow exponentially using systematic methods rooted in real human psychology and behavioral economics research.