Insightout Digital
Digital Branding. Reinvented.
Digital advertising that transforms behavioral insights into digital brands.
Insightout Digital
I work with boutique, fashion, premium, and luxury brands to help them grow exponentially using systematic methods rooted in real human psychology and behavioral economics research.
What is Digital Branding?
95% of all cognition, all the thinking that drives our decisions and behaviors, occurs unconsciously—and that includes consumer decisions.
Recent posts
Query Sculpting: Advanced Google Shopping Strategy
Query Sculpting: Advanced Google Shopping Strategy Online shopping has been growing fast in the last…
Beyond Discounts: The Strategy And Tactics of Pricing Fashion
Beyond Discounts: The Strategy And Tactics of Pricing Fashion In its most essential sense, a…
How life events change buying habits and why brands must advertise during a crisis
How life events change buying habits and why brands must advertise during a crisis Advertising…
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Nice to meet you
Helen Evenchen
Digital marketing strategist, wanderer, insighter, foodie, a mom. I’m also the marketing psychology geek behind Insightout Digital.
I have an MBA in consumer behavior and have been helping businesses big and small and teaching MBA students since 2004. I love helping entrepreneurs and eComm businesses just like you grow exponentially using systematic methods rooted in real human psychology and behavioral economics research.