Beyond Discounts: The Strategy And Tactics of Pricing Fashion
In its most essential sense, a price is a sum of money a customer pays for your product and a pricing strategy is a model or a method used to establish that price. A price that maximizes profits and business value while taking into account consumer and market demand. If only pricing, especially fashion products,…
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How life events change buying habits and why brands must advertise during crisis
Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced a seismic shock as coronavirus continued its global spread. Many businesses have stopped advertising altogether. I believe that’s a mistake. I believe that the COVID19 crisis is becoming a global life event that will change our buying habits forever. Just like marriage, having a…
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The psychology of high converting landing pages
Landing pages as we know them have been used since 2003 but, there is still a fair amount of confusion on what a landing page is and how to create high converting landing pages. In this post, I’ll try to clarify on what a landing page is and how to use psychological biases on landing…
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New Year’s Resolutions: How to build a digital brand in 2020
If you ever tried building a brand from scratch or you know how vague and confusing it might be. Especially in our complex digital world with thousands of different platforms and millions pieces of content. So instead of talking about the vague magic of branding, I’d like to offer you 10 specific steps to building…
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