Choice Architecture and Nudge Marketing In Conversion Rate Optimization

Choice Architecture: Nudging Visitors to Buy

So, you’ve invested countless hours fine-tuning click-through rates with a barrage of A/B tests, meticulously selecting the perfect CTA color, product images, and pricing. But despite your Herculean efforts, those conversion rates just won’t budge. Now, we all know that e-commerce conversion rates tend to linger under that 5% mark. That means most visitors aren’t …

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life events change buying habits continue advertising

How life events change buying habits and why brands must advertise during a crisis

Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced a seismic shock as coronavirus continued its global spread. Many businesses have stopped advertising altogether. I believe that’s a mistake. I believe that the COVID19 crisis is becoming a global life event that will change our buying habits forever.  Just like marriage, having a …

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Transactional Thinking: Why your Black Friday strategy is failing.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half*.” John Wanamaker How was your Black Friday & Cyber Monday Sale? Many businesses reported that this year Black Friday was easier than in 2017, more rewarding and even more fun. If you’re underwhelmed and all you can say is meh and where did my ad …

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Price Anchoring: The Unfair Advantage

You can make any price appear lower by implementing price anchoring, the human brain bias of relying too heavily on the first piece of information we see.

From priceless to replaceable: How promotional pricing devalues your brand

Planning yet another promotion, sale or discount? You should probably rethink that. Promotional pricing can cost you millions in lost sales by killing your brand value and by having an adverse effect on your sales. In fact,  research has shown that discounting can cost retailers millions by simply NOT selling. What is promotional pricing? Promotional pricing is …

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