Blog
Choice Architecture: Nudging Visitors to Buy
Choice Architecture: Nudging Visitors to Buy So, you’ve invested countless hours fine-tuning click-through rates with a barrage of A/B tests, meticulously selecting the perfect CTA…
Query Sculpting: Advanced Google Shopping Strategy
Query Sculpting: Advanced Google Shopping Strategy Online shopping has been growing fast in the last years and experienced a pandemic-fueled boost in 2020 and is expected…
Beyond Discounts: The Strategy And Tactics of Pricing Fashion
Beyond Discounts: The Strategy And Tactics of Pricing Fashion In its most essential sense, a price is a sum of money a customer pays for…
How life events change buying habits and why brands must advertise during a crisis
How life events change buying habits and why brands must advertise during a crisis Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced…
The psychology of high converting landing pages
The psychology of high converting landing pages Landing pages as we know them have been used since 2003 but, there is still a fair amount…
New Year’s Resolutions: How to build a digital brand in 2020
New Year’s Resolutions: How to build a digital brand in 2020 If you ever tried building a brand from scratch or you know how vague…
Geek Alert: 10 Best Books On Pricing Strategy
Geek Alert: 10 Best Books On Pricing Strategy Pricing is the fastest and the most effective way to maximize profits. The right price can boost…
Transactional Thinking: Why your Black Friday strategy is failing.
Transactional Thinking: Why your Black Friday strategy is failing “Half the money I spend on advertising is wasted; the trouble is I don’t know which half*.” John Wanamaker How was your Black…
Price Anchoring: The Unfair Advantage
From priceless to replaceable: How promotional pricing devalues your brand
From priceless to replaceable: How promotional pricing devalues your brand Planning yet another promotion, sale or discount? You should probably rethink that. Promotional pricing can…
Psychological Pricing Magic: How to make your prices seem lower.
Psychological Pricing Magic: How to make your prices seem lower “Facts matter not at all. Perception is everything. It’s certainty.” …
Houston you have a targeting problem.
Houston you have a targeting problem. You create a new ad set. You are excited. The audience window opens up and there are so many…