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Choice Architecture: Nudging Visitors to Buy So, you’ve invested countless hours fine-tuning click-through rates with a barrage of A/B tests, meticulously selecting the perfect CTA…

Query Sculpting: Advanced Google Shopping Strategy Online shopping has been growing fast in the last years and experienced a pandemic-fueled boost in 2020 and is expected…

Beyond Discounts: The Strategy And Tactics of Pricing Fashion In its most essential sense, a price is a sum of money a customer pays for…

How life events change buying habits and why brands must advertise during a crisis Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced…

The psychology of high converting landing pages Landing pages as we know them have been used since 2003 but, there is still a fair amount…

New Year’s Resolutions: How to build a digital brand in 2020 If you ever tried building a brand from scratch or you know how vague…

Geek Alert: 10 Best Books On Pricing Strategy Pricing is the fastest and the most effective way to maximize profits. The right price can boost…

Transactional Thinking: Why your Black Friday strategy is failing “Half the money I spend on advertising is wasted; the trouble is I don’t know which half*.” John Wanamaker How was your Black…

From priceless to replaceable: How promotional pricing devalues your brand Planning yet another promotion, sale or discount? You should probably rethink that. Promotional pricing can…

Psychological Pricing Magic: How to make your prices seem lower “Facts matter not at all. Perception is everything. It’s certainty.”          …

Houston you have a targeting problem. You create a new ad set. You are excited. The audience window opens up and there are so many…