Choice Architecture: Nudging Visitors to Buy
So, you’ve invested countless hours fine-tuning click-through rates with a barrage of A/B tests, meticulously selecting the perfect CTA color, product images, and pricing. But despite your Herculean efforts, those conversion rates just won’t budge. Now, we all know that e-commerce conversion rates tend to linger under that 5% mark. That means most visitors aren’t …