So, you’ve invested countless hours fine-tuning click-through rates with a barrage of A/B tests, meticulously selecting the perfect CTA color, product images, and pricing. But despite your Herculean efforts, those conversion rates just won’t budge. Now, we all know that e-commerce conversion rates tend to linger under that 5% mark. That means most visitors aren’t …
In its most essential sense, a price is a sum of money a customer pays for your product and a pricing strategy is a model or a method used to establish that price. A price that maximizes profits and business value while taking into account consumer and market demand. If only pricing, especially fashion products, …
Beyond Discounts: The Strategy And Tactics of Pricing Fashion Read More »
Pricing is the fastest and the most effective way to maximize profits. The right price can boost profits faster than increasing volume or reducing costs will but the wrong price can shrink profits just as quickly while diminishing your brand value. But there is much confusion on what pricing is and how to strategically set …
Planning yet another promotion, sale or discount? You should probably rethink that. Promotional pricing can cost you millions in lost sales by killing your brand value and by having an adverse effect on your sales. In fact, research has shown that discounting can cost retailers millions by simply NOT selling. What is promotional pricing? Promotional pricing is …
From priceless to replaceable: How promotional pricing devalues your brand Read More »
