Pricing Psychology

Choice Architecture and Nudge Marketing In Conversion Rate Optimization

Choice Architecture: Nudging Visitors to Buy

So, you’ve invested countless hours fine-tuning click-through rates with a barrage of A/B tests, meticulously selecting the perfect CTA color, product images, and pricing. But despite your Herculean efforts, those conversion rates just won’t budge. Now, we all know that e-commerce conversion rates tend to linger under that 5% mark. That means most visitors aren’t …

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From priceless to replaceable: How promotional pricing devalues your brand

Planning yet another promotion, sale or discount? You should probably rethink that. Promotional pricing can cost you millions in lost sales by killing your brand value and by having an adverse effect on your sales. In fact,  research has shown that discounting can cost retailers millions by simply NOT selling. What is promotional pricing? Promotional pricing is …

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