Digital Marketing

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How life events change buying habits and why brands must advertise during a crisis

Advertising budgets plummeted by 40% in March-April 2020 as advertisers experienced a seismic shock as coronavirus continued its global spread. Many businesses have stopped advertising altogether. I believe that’s a mistake. I believe that the COVID19 crisis is becoming a global life event that will change our buying habits forever.  Just like marriage, having a …

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