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Transactional Thinking: Why Black Friday is failing your brand

By Helen / December 6, 2018 / 0 Comments

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half*.” John Wanamaker   How was your Black Friday & Cyber Monday Sale? Many businesses reported that this year Black Friday was easier than in 2017, more rewarding and even more fun. If you’re underwhelmed and all you can say is meh and where did my ad spend go, it is normal. Statistically, for roughly 50% of you, it was probably not that great. But how is it possible you may ask? This year you went all in! Your competitor only offered 25% off and you managed to squeeze a whole […]

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Houston you have a targeting problem.

By Helen / May 18, 2017 / 0 Comments

  You create a new ad set. You are excited. The audience window opens up and there are so many options! Age, likes, interests, behaviors, geography – how do you decide what fits?! Like a game of Tetris, you want to find the best piece to place in each section to gain the best result. You place one shape the wrong way and the whole game can be over quickly.   If your relevance score is low, or your CTR is low, or your ads simply do not work – the problem is your targeting.   You can’t make everyone […]

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