Research & Consulting
I get it, you’ve got a business to run and don’t have to specialize in marketing, and that’s why I do what I do, to help you take this burden off your shoulders so you can focus on your zone of genius.
The digital retail space is becoming more and more complex and learning things the hard way means thousands of dollars on misguided efforts. Even worse you’re risking losing your brand value, your competitive advantage, and prolonging your time to market. Our consulting engagement will give you access to my 16 years of strategic and digital campaigns management expertise when you need it.
When you need help developing an idea, reviewing trends, or simply want to learn how to execute a fully developed idea, I can be your answer for strategies focused on behavioral research findings and digital consumer behavior. I’ll help you discover where your audience hangs out, how they think and how they use your product to create a true customer-centered strategy.
I offer ad hoc consulting by the hour or in-depth monthly engagements for clients who require my continuous involvement.
My areas of expertise include:
Behavioral Pricing
Developing pricing strategies based on known perception biases to optimize brand perceptions, positioning and increase sales.
New Product Development
Developing new products to solidify positioning, expand brand promise, and strengthen brand associations for maximum impact and improved product launches.
Business/Product Naming
Naming a company, website, brand, or product that carries powerful emotional connections and strong conceptual associations in the consumer’s mind.
Target Audience Development
Developing and defining the optimal target audience to create branding strategies, positioning, pricing and advertising campaigns that work.
Buyer Personas
A semi-fictional representation of an ideal customer based on real data on existing customers and market research. Includes demographics, behavior patterns, aspirations, motivations, needs, and goals.
It’s time to grow
I work exclusively with fashion brands, DTC brands, and online stores. Learn more.
Want to improve your pricing?
Learn how to use psychology to grow your business and supercharge your sales without relying on promotions, coupons, or discounts.
Nice to meet you
Helen Evenchen
Digital marketing strategist, wanderer, insighter, foodie, a mom. I’m also the marketing psychology geek behind Insightout Digital.
I have an MBA in consumer behavior and have been helping businesses big and small and teaching MBA students since 2004. I love helping entrepreneurs and eComm businesses just like you grow exponentially using systematic methods rooted in real human psychology and behavioral economics research.