RESEARCH & CONSULTING

I offer ad hoc consulting by the hour or in-depth monthly engagements for clients who require my continuous involvement.

My areas of expertise include:

Behavioral Pricing

Developing pricing strategies based on known perception biases to optimize brand perceptions, positioning and increase sales.

New Product Development

Developing new products to solidify positioning, expand brand promise, and strengthen brand associations for maximum impact and improved product launches.

Business/Product Naming

Naming a company, website, brand, or product that carries powerful emotional connections and strong conceptual associations in the consumer’s mind.

Target Audience Development

Developing and defining the optimal target audience to create branding strategies, positioning, pricing and advertising campaigns that work.

Buyer Personas

A semi-fictional representation of an ideal customer based on real data on existing customers and market research. Includes demographics, behavior patterns, aspirations, motivations, needs, and goals.

Nice to meet you

Helen Evenchen


It’s time to grow

I work exclusively with fashion brands, DTC brands, and online stores.