digital agency research consulting

Research & Consulting

I offer ad hoc consulting by the hour or in-depth monthly engagements for clients who require my continuous involvement.

My areas of expertise include:

Behavioral Pricing

Developing pricing strategies based on known perception biases to optimize brand perceptions, positioning and increase sales.

New Product Development

Developing new products to solidify positioning, expand brand promise, and strengthen brand associations for maximum impact and improved product launches.

Business/Product Naming

Naming a company, website, brand, or product that carries powerful emotional connections and strong conceptual associations in the consumer’s mind.

Target Audience Development

Developing and defining the optimal target audience to create branding strategies, positioning, pricing and advertising campaigns that work.

Buyer Personas

A semi-fictional representation of an ideal customer based on real data on existing customers and market research. Includes demographics, behavior patterns, aspirations, motivations, needs, and goals.

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It’s time to grow

I work exclusively with fashion brands, DTC brands, and online stores. Learn more.

Want to improve your pricing?

Learn how to use psychology to grow your business and supercharge your sales without relying on promotions, coupons, or discounts.

Nice to meet you

Helen Evenchen

Digital marketing strategist, wanderer, insighter, foodie, a mom. I’m also the marketing psychology geek behind Insightout Digital.
I have an MBA in consumer behavior and have been helping businesses big and small and teaching MBA students since 2004. I love helping entrepreneurs and eComm businesses just like you grow exponentially using systematic methods rooted in real human psychology and behavioral economics research.