Digital search marketing campaigns require a combination of knowledge and experience to be executed properly. Search behavior tells us how users search for information online. Monitoring search trends and analyzing patterns help us identify a target audience’s pain points and interests. Predicting consumer behavior with web search data helps us make informed decisions when executing search campaigns.
We specialize in search engine marketing (SEM) strategy and campaign creation developed from insights on search psychology and search behavior. Turn to us for Google Adwords Search campaign creation and management, as well as remarketing campaigns, shopping campaigns and dynamic search campaigns.
Digital display marketing involves optimizing your display campaigns to run on the Google Display Network, which consists of more than 2 million websites, videos, and apps where AdWords ads appear. Display Network sites reach over 90% of Internet users around the world. We can use digital display marketing to show targeted ads in particular contexts (e.g. ‘outdoor lifestyles’ or ‘cnn.com’), to particular audiences (e.g. ‘young moms’ or ‘people shopping for a new sedan’), in particular locations, and more. These are the ads that appear to follow you around on different sites when you’re browsing, shopping, or researching.
We can help you create and manage display campaigns, such as display remarketing campaigns and dynamic display campaigns.