It is a complicated world out there.
Without getting too deep here, the internet, like the universe, is constantly expanding. There are new tools, new sites, new platforms, new rules, and new galaxies being discovered all the time.
Over the past several years, search and social advertising have become essential ingredients of many successful marketing programs. Both channels, though fundamentally different, have proven to be highly effective and efficient for customer demand generation and fulfillment. Search, with its ability to "pull" users into a brand's message, and social, with its ability to "push" a message to a highly targeted audience, are capturing a greater portion of global advertising dollars every year. This proves to be a winning combination when managed and optimized in tandem.
While search and social share the similarity of catering to massive, highly engaged audiences, from a marketer's perspective their similarities end there. Each one has a unique ‘talent' to introduce, entice, and ultimately pull a consumer down the path to conversion.
However, consumer behavior on search and social differ greatly, with consumers using both networks for different "jobs." After all, people use search engines for demand fulfillment, and social networks for engagement, interaction, and discovery among friends and family.
As search and social channels become increasingly valuable and fragmented, successful businesses will need to integrate their search and social strategies around the customer buying journey, thinking beyond the channel and focusing instead on the customer.
But before you get overwhelmed thinking your business is going to get sucked into the black hole of online oblivion, we can help. By developing a social media strategy that is active instead of reactive, strategic instead of tactical, we'll put down some objectives and metrics that will make your website perform as if the Force is with you.
INSIGHOUT solution is making your life simple while taking your business to the next level.