Developing pricing strategies based on known perception biases to optimize brand perceptions, positioning and increase sales.
Developing new products to solidify positioning, expand brand promise, and strengthen brand associations for maximum impact and improved product launches.
Naming a company, website, brand, or product that carries powerful emotional connections and strong conceptual associations in the consumer’s mind.
Developing and defining the optimal target audience to create branding strategies, positioning, pricing and advertising campaigns that work.
Semi-fictional representation of an ideal customer based on real data on existing customers and market research. Includes demographics, behavior patterns, aspirations, motivations, needs, and goals.
Graphic representation of the brand framework such as associated concepts, ideas, design, perceptions, and colors.