pricing psychology ebook guide page cover

My Free Pricing Psychology Guide Reveals

HOW TO PRICE PRODUCTS FOR PROFIT

pricing psychology ebook guide cover

Spending a fortune on advertising and still not seeing results? Sales declining for no apparent reason? Campaigns not working? Customers no longer responding to promotions?

Learn how to use psychology to grow your business and supercharge your sales without relying on promotions, coupons, or discounts.

THINKING OF YET ANOTHER PROMOTION, A DISCOUNT, OR A SPECIAL SALE? THINK AGAIN.

The common notion among managers is that no other marketing instrument is better suited to increase sales volume quickly and effectively than price cuts. That’s why price wars are the rule rather than the exception in many markets, often with devastating effects on profits.

According to the Wharton School of Business Baker Retailing Center, promotions may benefit price-conscious consumers. But the practice is unhealthy for retailers, for who, competing on price with deeper discounts is creating a race to the bottom, shrinking profit margins, and diminished brand value, while making the path back to growth more difficult. “Once you discount you get into this spiral because your margins get slimmer, and then you also have to sell so much more to make up for the lost margin on the price. It’s sort of this vicious cycle that you get into.”

THE TRUTH ABOUT PROMOTIONS

More than 50% of all promotions end up losing money.
Promote unprofitable shopping behavior conditioning shoppers for buying only during sales.
Shoppers whose first purchase is induced by a discount are 50% less likely to make a second purchase.
After years of constant discounting shoppers stopped believing advertised prices.
Heavily discounted premium fashion products take 20% longer to sell.

MY GUIDE CAN HELP YOU STOP COMPETING ON PRICE.

“Facts matter not at all. Perception is everything. It’s certainty.

Steven Colbert

In the intangible world of eCommerce, the perception of price becomes even more crucial.  Your shoppers cannot touch, feel or see the products so they rely heavily on visual and perceptual cues in their decision-making process so the perception of price becomes more important than the price itself.  A price is no longer just a number but a reflection of the perceived value of the product or service in the customer’s eyes.

WHAT’S IN IT FOR YOU?

  1. Grow your business without growing your advertising budget by simply optimizing your prices.
  2. Learn how to make your prices seem more attractive without coupons, promotions, or discounts that compromise your bottom line.
  3. Discover how industry leaders use prices to convey value.
  4. Implement proven scientific findings in your pricing strategy like a pro.
  5. Learn how to speak the language of pricing to tell your brand story.
  6. Immediately improve your website conversion rate and UX.

Nice to meet you

Helen Evenchen

Digital marketing strategist, wanderer, insighter, foodie, a mom. I’m also the marketing psychology geek behind Insightout Digital.
I have an MBA in consumer behavior and have been helping businesses big and small and teaching MBA students since 2004. I love helping entrepreneurs and eComm businesses just like you grow exponentially using systematic methods rooted in real human psychology and behavioral economics research.